The term ‘ampliganda‘ and the reality that the public has ‘become an active participant in creating and selectively amplifying narratives that shape realities’ is an interesting social effect. This is a very true observation that describes the fact that spreading amplified or false information does not have to be initiated by authoritative figures. With how rapid information spreads on the internet, something as simple as a hashtag content can eventually develop into part of a political or social movement. Another similar effect is clickbait, where the author(s) focuses primarily on getting more views or traffic on the internet rather than keeping the content legit or precise. This brings us to think about the content we engage in our PLN and with the high variations among the quality and reliability, how to distinguish between real information and information with bias or emotional influences.
February 19, 2022